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May 15, 2010

New Book: How an Economy Grows and Why It Crashes

Thanks to your help, my new illustrated book, How an Economy Grows and Why It Crashes, is off to a great start. After the e-mail I sent out a few weeks ago, your purchases pushed the book up the Amazon charts, where it cracked the top 10 list of all books. The reader reviews posted thus far have been absolutely terrific, helping to confirm that the book is delivering on its stated mission: to teach the fundamentals of economics in a way that everyone can understand and - more importantly - enjoy.

Many people so love the book that they are ordering multiple copies to give away to friends and family members. Those that had the good fortune to order when the book was in the top 50 got the bargain basement price of just $10.97, a 45% discount from the cover price. Though currently selling at $13.57, it will go down again if orders pick up.

But the impact of our last promotional effort is fading. We are working diligently to convince the mainstream media to take notice of the book. If it can become a minor phenomenon, then some kernels of economic sanity may finally impact the national debate. But this is an uphill battle. Despite its brisk sales, no reviewer has shown any interest in discussing the book. A journalist we recently contacted bluntly told us, "I don't review fables." Compare this to the many reviews that other, slower-selling financial or self-help books have received. But if the book tops the charts, the media can't ignore it forever.

Fortunately, we have an ace in the hole. People who feel passionately about these issues, who fear for our future, and who want to do something about it have shown a willingness to step up to the plate. In short, if the media won't help us, we need to do it ourselves by making this book go viral.

We know that an appeal such as this may come across as a blatant commercial sales pitch. But in reality, it's more of a political call to arms. If How an Economy Grows and Why It Crashes stays at the top of the charts, this book could affect meaningful change. Help me grab this unique opportunity.

Peter Schiff`s comments on the economy, stock markets, politics and gold. Schiff is the renowned writer of the bestseller Crash Proof: How to Profit from the Coming Economic Collapse.
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